As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/549304034" height="1" width="1"/> more...
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/549100293" height="1" width="1"/> more...
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we'll have to pay some dues. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/548857409" height="1" width="1"/> more...
Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/548615942" height="1" width="1"/> more...
During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/548607742" height="1" width="1"/> more...
Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients' needs and describing crucial opportunities. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/548310670" height="1" width="1"/> more...
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/548316214" height="1" width="1"/> more...
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/547555773" height="1" width="1"/> more...
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/547552010" height="1" width="1"/> more...
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. ...<img src="http://feeds.searchenginewatch.com/~r/sew/~4/547253972" height="1" width="1"/> more...
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